Champion ETC

Robin Parse, Inland Imaging Business Associates

Robin Parse, Senior HR Generalist at Inland Imaging Business Associates, has successfully leveraged commute programs to elevate company culture and employee retention. Under her leadership, the organization achieved Gold status in 2025, with her sights set on Platinum for 2026. Robin views commute benefits—such as teleworking, compressed work weeks, and free bus passes—not just as sustainability efforts, but as essential components of the employee value proposition.

To maintain high engagement among 174 employees, Robin emphasizes consistency. She sends bi-monthly reminders, promotes quarterly challenges, and publicly celebrates wins. A key strategy involves nominating a Commute Smart Champion each quarter, recognizing them alongside business leaders to reinforce positive behavior.

Inland Imaging offers a robust suite of incentives, including secure bike storage, monthly prize drawings, and the Guaranteed Ride Home program, which provides peace of mind for those using alternative modes. These efforts have yielded measurable results: participation has increased monthly compared to the prior year.

Robin’s "words of wisdom" for other ETCs are simple: keep the program visible and make participation easy. By integrating commute options into the recruiting process and consistently recognizing employee dedication, Robin has transformed sustainable commuting into a rewarding professional standard that benefits both the individual and the environment.